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Online Product Configurator Software - Streamlining Online Business
Get Closer To Your Customer With a Powerful Online Presence
Enterprise Resource Planning: A Powerful Business Analytics Platform
Well Managed CRM: Key to Profitable Growth For Your Business
Off page Optimization: The Success Behind Your Online Endeavour
On-Page Optimization: The very Heart Of Successful Search Engine Optimization
Steps for Successful Lead Generation
Effective Marketing Strategies to counter the Economic Slowdown
Ways to help your Business Survive an Economic Slowdown
10 ways to increase web traffic
Top 10 Business Applications
Top 10 Software

Off page Optimization: The Success Behind Your Online Endeavour

Studies show that top three search results on Google garner more than 60/: of all other search engine clicks. So, traffic just rolls into your site once it is in the top three placements on Google. Once all the on-page techniques are done for your site, you need to analyze the off-page optimization techniques. It is the most effective techniques for improving your search engine results. Try to identify top ten ranked competitor's sites for your keyword. Try to give Google exactly what they want.

Off page optimization basically consists of all the ranking factors that search engine looks for while ranking a website. These include various means.

Forum Marketing: A Powerful Free Marketing tool:-

Leveraging forums for promoting your website is the simplest way of marketing your website. All you have to do is to interact with people in such a way as if you are not marketing your products or services rather just interacting with them. Display about your web services/ products in your signature which will come with every post you make. This is a very helpful tactic to effectively place a link back to your website. The interested people will definitely visit your website and thereby you will get bulk traffic for your website. The best approach for successful forum marketing is by just simply answering questions or by asking a question. Apart from this you can ask for an opinion to a critique for anything, be it your article, or may be about your blog.


Blogging is a great way to share your thoughts, ideas to the web world. Once you have a blog, try to provide valuable information on a specific niche and such a content which will encourage interaction with blog followers. Depending on what platform your blog is you can use your blog to generate revenue via Google Ad sense. The mantra behind every successful blog is having original content which will also build a large following for you. You can also leave a comment on others blogs and never forget to add your link with the comment.


Social Media Optimization is an essential key of viral marketing of your website. It generates publicity for your website via online communities. Join relevant social networking sites which will promote your business. Social media marketing uses podcasts, wikis, blogs, folksonomies, online videos, photo sharing, news sharing and posts on social networking sites to reach a large number of targeted audiences in a more spontaneous way. Proper and right usage of social networking websites will increase the number of traffic to your website which in turn will increase your page rank. Use social bookmarking sites like digg, stunmbleupon etc to for saving weblinks to websites that you want to remember. Later on share these bookmarks with others. Register to a bookmarking website and bookmark sites that you want and tag them with descriptive words so that visitors can find websites that other people found useful. The more often a webpage is submitted and tagged, the more traffic it will receive.

External Factors That Impact Your Google Ranking:-

A high percentage of traffic would come into your website via search engine. Links from other relevant websites with proper anchor text are important for your website since it provides a way for the search engine bots to find your website. Link popularity represents the number of back links to your website. The higher the link popularity of your website the higher your page rank will be. What you have to get is unilateral links for your website. You can do this only by ensuring that you have unique, highly informative content. Article Marketing is an effective way of one way link. Content is the king, writing unique content and distribution of that content is better known as article marketing. Always remember to write article on such subject that will includes the specific targeted keywords for your website. Submit your website to various online directories.

Keep these things in your mind when embarking upon your SEO efforts and marketing of your website.